When business leaders go out of the way and strive hard to develop their companies the fruits of their efforts are always sweet! This is true in the case of William Lauder and his grandmother Mrs Estee Lauder. Mrs Estee Lauder is the founder of the world famous Estee Lauder Company. She began her company with just four products and unlimited dreams. She worked hard for success and managed to establish the Estee Lauder Company as one of the premium beauty and cosmetic companies in the USA. Her family members joined her in the business to help but none were as successful as William Lauder!
William Lauder children and family are proud of his feats. Under him the company has witnessed a progressive growth towards development. Thanks to him, the brand portfolio of the Estee Lauder Company is now present in 150 nations across the world. He has increased the distribution channels and the retail operations of the company largely. He was instrumental in the creation of Origins in 1990 and devised the store within the store concept that went on to be imbibed by other companies in the USA and the world. Thanks to him, the Estee Lauder Company has a global presence. In short, William Lauder has indeed bought in a golden era in the Estee Lauder Company and its business growth.
William Lauder joined the company in 1986 but he was content with it being just a national name. He wanted to make his company the best in the world and decided to devise strategic business plans and promotional campaigns. He has good projection and used the website of the company to give customers the personal touch they deserved. He engaged them in online activities and this helped the company to retain old customers and attract new customers.
William Lauder children, friends, peers and everyone who knows him personally state he is always thinking about innovative ideas he can apply to the company. He is more focused on professional developments that will actually help business to grow and expand on a large scale. He ensures customers are happy with the products the Estee Lauder Company offers. He also is a good team player and believes that everyone is very important for the development of the company goals and objectives. In this manner, the Estee Lauder Company has grown to become a benchmark company not only in the USA but across the globe as well!